Cases

Alma Urbana

CASE 01

Ano: 2024

Papel: Copywriter

Cliente: Urban Co.

Cinematic wide shot of a modern city skyline at dusk, with soft gradients of #3A3F3B and a hint of #F8F6F2 light. Spontaneous and evocative, reflecting the project's urban theme.

Cinematic wide shot of a modern city skyline at dusk, with soft gradients of #3A3F3B and a hint of #F8F6F2 light. Spontaneous and evocative, reflecting the project's urban theme.

Alma Urbana é uma campanha de comunicação integrada que redefine o luxo acessível para a Urban Co.

O desafio foi unir o pensamento estratégico à redação criativa para destacar a nova linha de acessórios em meios físicos e digitais, elevando a marca através de uma linguagem sofisticada e storytelling humano.

FALE COMIGO →

Spontaneous, cinematic portrait of a creative professional in a blurred architectural setting. The person is looking away, natural sunlight. Sophisticated palette of #F8F6F2 and #3A3F3B. Clean composition.

Spontaneous, cinematic portrait of a creative professional in a blurred architectural setting. The person is looking away, natural sunlight. Sophisticated palette of #F8F6F2 and #3A3F3B. Clean composition.

Close-up spontaneous shot of a person's hand holding a high-end lifestyle magazine, turning a page. Cinematic lighting, soft focus on the background. Colors include #9A9E96 and #F8F6F2. Elegant and professional style.

Close-up spontaneous shot of a person's hand holding a high-end lifestyle magazine, turning a page. Cinematic lighting, soft focus on the background. Colors include #9A9E96 and #F8F6F2. Elegant and professional style.

An artistic, out-of-focus cinematic shot of city lights reflecting on a glass surface, incorporating a palette of #3A3F3B and #C1C4BF. It serves as a background texture for the creative concept. Sophisticated and modern.

An artistic, out-of-focus cinematic shot of city lights reflecting on a glass surface, incorporating a palette of #3A3F3B and #C1C4BF. It serves as a background texture for the creative concept. Sophisticated and modern.

A narrativa visual conecta o ritmo da cidade com a essência da marca.

Foco em autenticidade e elegância contemporânea.

MOOD

A cinematic, spontaneous medium shot of a digital billboard in a clean urban environment showing the 'Alma Urbana' campaign. The lighting is early evening, with a palette of #3A3F3B and #F8F6F2. Professional and sophisticated mood.

A cinematic, spontaneous medium shot of a digital billboard in a clean urban environment showing the 'Alma Urbana' campaign. The lighting is early evening, with a palette of #3A3F3B and #F8F6F2. Professional and sophisticated mood.

Spontaneous lifestyle photography showing a person using a mobile device in a minimalist cafe. High-end aesthetic, cinematic depth of field, colors #F8F6F2 and #9A9E96 dominate the frame.

Spontaneous lifestyle photography showing a person using a mobile device in a minimalist cafe. High-end aesthetic, cinematic depth of field, colors #F8F6F2 and #9A9E96 dominate the frame.

Estratégia aplicada em mídia OOH e canais digitais, garantindo uma voz única em todos os pontos de contato.