URBANO

CASE 01

Marca: Vanguarda

Ano: 2024

Local: SP

A creative professional standing in a modern art gallery, looking at a minimalist installation. Cinematic lighting from a skylight. Professional, accessible, and high-quality photography vibe.
A creative professional standing in a modern art gallery, looking at a minimalist installation. Cinematic lighting from a skylight. Professional, accessible, and high-quality photography vibe.
O desafio era humanizar uma marca de tecnologia têxtil através de uma comunicação integrada que falasse com o novo nômade urbano.

Urbano utiliza o contraste entre o concreto e o orgânico para contar uma história de resiliência.
FALE COMIGO →
Spontaneous street photography shot in São Paulo, capturing a model in motion crossing a street. Natural, cinematic lighting with warm sunset tones against gray buildings. Professional and contemporary style.
Spontaneous street photography shot in São Paulo, capturing a model in motion crossing a street. Natural, cinematic lighting with warm sunset tones against gray buildings. Professional and contemporary style.
A minimalist workspace with a single lamp casting a warm glow on a stack of creative briefs. Professional, strategic, and calm mood. Use of brand colors #3A3F3B and #F8F6F2.
A minimalist workspace with a single lamp casting a warm glow on a stack of creative briefs. Professional, strategic, and calm mood. Use of brand colors #3A3F3B and #F8F6F2.
Cinematic wide shot of a concrete architectural structure with sharp shadows and highlights. A single figure is visible in the distance, providing scale. Palette includes charcoal #3A3F3B and light gray #C1C4BF. Sophisticated and professional tone.
Cinematic wide shot of a concrete architectural structure with sharp shadows and highlights. A single figure is visible in the distance, providing scale. Palette includes charcoal #3A3F3B and light gray #C1C4BF. Sophisticated and professional tone.

Buscamos capturar a quietude e o movimento da metrópole em um único quadro.

CONCEITO

Para a marca Vanguarda, desenvolvi uma narrativa que une a sustentabilidade à vida urbana, focando em textos curtos e imagens viscerais.

Close-up cinematic shot of hands holding a printed campaign book. The paper has a matte texture. Soft lighting, sophisticated atmosphere, colors focusing on #F8F6F2 and #9A9E96.
Close-up cinematic shot of hands holding a printed campaign book. The paper has a matte texture. Soft lighting, sophisticated atmosphere, colors focusing on #F8F6F2 and #9A9E96.
Cinematic shot of a city skyline at dawn, blurred lights in the background, sharp focus on a digital screen displaying campaign copy. Mood is sophisticated and creative. Palette features #3A3F3B and #C1C4BF.
Cinematic shot of a city skyline at dawn, blurred lights in the background, sharp focus on a digital screen displaying campaign copy. Mood is sophisticated and creative. Palette features #3A3F3B and #C1C4BF.

A campanha resultou em um aumento de 35% na percepção de marca e foi destaque em portais de design e comunicação.

João Castanho
Email: work@joaocastanho.eu

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